The Six Pillars Of Social Commerce

Ever heard about F-commerce?

Yes, you probably have: Facebook Commerce was supposed to be the future of e-commerce. Was, because we now know that things are not that simple: One cannot multiply one’s revenue simply by adding a Shop tab on their Facebook Page. So is Facebook Commerce nonsense? Mostly, yes. But more importantly, F-commerce is just a tiny part of what social media can bring to e-merchants. Continue reading

Who Should Manage Your Social Media Presence?

Small business owners and managers are facing the question of “Who should manage our company’s social media presence?” with increasing puzzlement. If you are one of them, don’t feel bad about it.

First, you are not the only one who feels a bit lost in this subject. Second, the discussions you can find regarding to this matter are confusing indeed.

Ultimately, the question boils down to content creation. More accurately, relevant content creation. What you call relevant is dependent on what you are talking about, who you are talking to and when you are talking.  Continue reading

Forget Product Positioning!

By:   Published by AdvertisingAge

Ignore the Human Element of Marketing at Your Own Peril

Stop living in the past!

Just jettison some old habits, such as trying to manipulate prospects. Stop viewing purchasers as conquests. They are members of a community, prepared to adore (or the opposite) not just your stuff but the inner you. Your essence is transmitted continually via your relationships with consumers, employees, suppliers, shareholders, neighbors and the Earth itself.

Welcome to the Relationship Era. Say goodbye to positioning, preemption and unique selling position. This is about turning everything you understood about marketing upside down so that you can land right side up. This is about tapping into the Human Element. Continue reading

Are advertisements getting smarter?

The paradigm has shifted again. The proliferation of mobile technology and the widespread usage of social networking have redefined human communication. We are not only connected 24/7 but are also constantly looking for something new and different. When we get it, we act quickly. If we don’t, then we move along without any hesitation.

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MTools helping to become a more effective manager

Manager Tools produces two free weekly podcasts designed to give managers and individual contributors actionable recommendations to further their careers: Manager Tools and Career Tools.

The podcast is focused on helping people become a more effective manager and leader. Each week Mark and Mike are talking about new tools and easy techniques you can use to help achieve your management objectives. The Manager Tools podcast is downloaded over 80,000 times weekly.
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Another Bubble?

Spa in Hilton Shanghai

The expansion in China of hotel chains including Hilton Worldwide and Hyatt Hotels Corp. (H) may be undermined by low demand as four in 10 rooms sit empty.

China’s Low Hotel Occupancy Rates Threaten Expansion by Hilton, Starwood

By Bloomberg News – Nov 16, 2011

China’s occupancy rate was 61 percent in the first nine months of this year, the same as the year-earlier period and the lowest in Asia afterIndia among 15 countries tracked by STR Global, a consulting and research group. In Shanghai, only about half of hotel rooms were filled, compared with more than 80 percent for Singapore and Hong Kong, it said.

The world’s biggest chains have been rushing into China, which overtook Spain last year to become the world’s third-most- visited travel destination after France and the United States, based on United Nations World Tourism Organization data. The number of internationally branded hotel rooms is expected to surge 52 percent by 2013 after rising 62 percent in the past five years, according to Jones Lang LaSalle Hotels, which tracks data in 30 Chinese cities.

“Hotels in some markets of China are clearly oversupplied in the next three to five years, and they won’t be generating good returns,” said Nigel Summers, Hong Kong-based director at Horwath Asia Pacific, which tracks the hospitality industry. “China has had a very strong demand. The question is whether the increase in demand is going to be big enough to handle all the new hotels.”

‘Short-Term Bubbles’

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Smaller Franchisers Expand Their Horizons

A Smashburger in Kuwait? Here’s why it makes sense.

Magnolia Bakery NY

Over the past month, a Smashburger outlet in Denver has had some unusual help in the kitchen: a group of Kuwaiti entrepreneurs.

The burger flippers were prospective franchisees looking to open Smashburger outlets back home—and the fast-food chain hoped the hands-on experience would help them better serve customers.

Kuwait might seem a remote target for a franchise that’s not anywhere near the size of, say, McDonald’s. But Smashburger Chief Executive Dave Prokupek has big plans for international expansion—not only across the Middle East but also Asia and Central and South America. Continue reading

Can you see the future clearly?

Well, if your answer to the question in the title is yes, you better skip this article and contact us immediately for a gigantic bonus. For the rest of us here is something interesting about the not so clear future.

Running a small business requires a focus on the present daily operations. With time restraints looking ahead becomes difficult. However, in order to succeed you need to know what’s ahead to better plan and avert danger. The 21st century presents plenty of changes that will impact small businesses in the future.

A staggering number of documents are available about the future that this century will bring to the world of small businesses, ranging from scientific researches to earth shaking prophecies.

How can you decide who to listen to?     Continue reading

Beware of confident physicians!

Most of us view the world as more benign than it really is, our own attributes as more favorable than they truly are, and the goals we adopt as more achievable than they are likely to be. We also tend to exaggerate our ability to forecast the future, which fosters overconfidence. In terms of its consequences for decisions, the optimistic bias may well be the most significant cognitive bias.

Because optimistic bias is both a blessing and a risk, you should be both happy and wary if you are temperamentally optimistic. Optimism is normal, but some fortunate people are more optimistic than the rest of us. If you are genetically endowed with an optimistic bias, you hardly need to be told that you are a lucky person — you already feel fortunate.

Optimistic people play a disproportionate role in shaping our lives. Their decisions make a difference; they are inventors, entrepreneurs, political and military leaders — not average people. They got to where they are by seeking challenges and taking risks. They are talented and they have been lucky, almost certainly luckier than they acknowledge. A survey of founders of small businesses concluded that entrepreneurs are more sanguine than midlevel managers about life in general. Their experiences of success have confirmed their faith in their judgment and in their ability to control events. Their self-confidence is reinforced by the admiration of others.

This reasoning leads to a hypothesis: The people who have the greatest influence on the lives of others are likely to be optimistic and overconfident, and to take more risks than they realize.

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