The Naked Brand: The Future of Marketing

camels_playThe Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products. Check out the video link above…

Should Small Businesses Scrap Strategic Planning?

Kaihan Krippendorff is a strategist, speaker, consultant, best-selling author of several books, a  recognized expert on innovation, strategy, and creativity, appearing in key business media outlets including Fox Business, National Public Radio, Bloomberg Businessweek, Bloomberg Radio. Got them all?

Undoubtedly, these badges entitle him to train top level executives and work with the leadership teams of leading corporations including Microsoft, Johnson & Johnson, Citibank, L’Oreal, United Technologies, Kraft, and Experian.

We look up to those companies, admire – if not envy – their magnificent power and study their practices in order to learn  winning strategies and tactics. Hence, it came with a shocking surprise when Kaihan published an article on Fast Company Blog in which he argued that small businesses should look at strategic planning from a totally different perspective:

“What fast-growing companies need is strategic thinking–not strategic planning. Here are three things smaller companies can do to develop an adaptive, opportunistic approach to strategy.”

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How to protect your trade mark?

First things first

If you want to protect your trademark before you make it public, try to think the opposite way. Actually, in order to file your claim to your trademark with the United States Patent and Trademark office, you must be able to prove that you have been using it. You will need to show that your trademark has appeared on products that you sell and on promotional materials that are related to your services or products.  Continue reading