In collaboration with the Ziegler family who runs one of the oldest European wafer bakery London BBD developed the “Bistro Savory Wafer Snacks” product line. Originally the brand was slated for the US market, but as interest picked up in the Old Continent it has also been inaugurated to European buyers at the most reputable event the International Food Exhibition, the SIAL Paris.
At the time of its debut the Bistro Wafer line featured three flavor alternatives: Classic, Tuscan and Peppers.
Digital promotional platforms established along the brand development process include a consumer website (bistrowafers.com), a B2B site (bistrowafers.info) and dedicated social media sites for Facabook (facebook.com/bistrowafers), Instagram (instagram.com/bistrowafers), Pinterest (pinterest.com/bistrowafers).
One of London BBD’s latest re-branding and market development project is Fabiacci that we’ve had tons of fun with. Working with products that you personally like is incredibly rewarding.
The Fabiacci Food Saving Kitchen Wrap System is available now on-line at the Fabiacci Amazon store. Retail network development begins in the 1st Quarter of 2016.
CONTENT IS KING! You’ve heard this many times, probably too many times.
– But how about asking your customers to act?
Sometimes the trickiest part of marketing isn’t the Tweeting, blogging and Facebooking. You need an effective (i.e. killer) CTA, also known as call-to-action. The following steps provide you with a simple but very helpful guideline to this challenge: Continue reading
The Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products. Check out the video link above…
First things first
If you want to protect your trademark before you make it public, try to think the opposite way. Actually, in order to file your claim to your trademark with the United States Patent and Trademark office, you must be able to prove that you have been using it. You will need to show that your trademark has appeared on products that you sell and on promotional materials that are related to your services or products. Continue reading