In collaboration with the Ziegler family who runs one of the oldest European wafer bakery London BBD developed the “Bistro Savory Wafer Snacks” product line. Originally the brand was slated for the US market, but as interest picked up in the Old Continent it has also been inaugurated to European buyers at the most reputable event the International Food Exhibition, the SIAL Paris.
At the time of its debut the Bistro Wafer line featured three flavor alternatives: Classic, Tuscan and Peppers.
Digital promotional platforms established along the brand development process include a consumer website (bistrowafers.com), a B2B site (bistrowafers.info) and dedicated social media sites for Facabook (facebook.com/bistrowafers), Instagram (instagram.com/bistrowafers), Pinterest (pinterest.com/bistrowafers).
One of London BBD’s latest re-branding and market development project is Fabiacci that we’ve had tons of fun with. Working with products that you personally like is incredibly rewarding.
The Fabiacci Food Saving Kitchen Wrap System is available now on-line at the Fabiacci Amazon store. Retail network development begins in the 1st Quarter of 2016.
The first, highly important lesson the London Bridge(s) can teach us is the importance of perception and conception as well as the difference between the two.
Mention London Bridge to someone and ask the person what image he or she associates this notion with. The statistically most likely association, which is 100% incorrect, won’t even refer to the London Bridge but rather to the Tower Bridge which is about a half mile east. The second, but only 50% incorrect answer would refer to either one of the London Bridges. It is in the least likely case is when your conversational partner would get it right and tell you that there is one in London City and there is another one in Lake Havasu City, Arizona.
Talking about the vastly distinct associations individuals might have even with relatively well-known objects probably would be too apparent. But how about the distinction between misconception and misperception? Which category do the incorrect associations fall into?
While conception is the ability to form or understand mental concepts and abstractions, perception is recognition and interpretation of sensory stimuli based chiefly on memory. With a little bit of simplification we can say that conception is primarily driven by data input and mental action and perception is the connection between sensory input and memorized information. The seemingly subtle difference might play a very important role in business management and marketing. Would you have thought that bridges can teach us about this subject?
Read the London Bridge Story here.