Are you a digital migrant?

So who are the right people to accelerate digital industrial transformation in your business? – Asks Jennifer Waldo, IoT Agenda‘s contributor.

It should be a healthy mix of external and internal candidates, which can be referred to as “digital natives” and “digital migrants.”

A digital native has spent his or her entire career in technology and has experienced — and more likely participated in — tech disruption. Digital migrants are industrial by background but are now starting to learn the principles of agile development in a digital environment. Both are critical to the success of the modern, digitized industrial company. An Industry Week article by Jens-Thomas Pietralla and David Finke analyzed the psychometric profile of a productive disruptor versus a traditional industrial leader and supports the rationale for why both personas are needed to successfully transform traditional industrials to digital industrials.
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Within the industrial organization, the goal is to nurture and develop a cadre of digital migrants as part of the existing workforce while attracting digital natives into a new kind of workplace. Digital natives coming to an industrial for the first time need to understand the end-customer and the larger, industrial ecosystem, while having an appreciation for a matrixed organization.

Digital migrants should have high learning agility, systems thinking, empathy and coaching skills. Typically, they serve in a translator role, understanding enough about both the digital natives and the current workforce to educate and coach both groups, becoming true advocates for transformation. Cross-functional leaders from finance, HR, manufacturing and engineering are great candidates for becoming digital migrants.

Read more on The digital transformation of industrial organizations on IoT Agenda.

Internet of Things: A New Paradigm

Imagine a world where billions of IP-connected objects are sensing, communicating and sharing information. Imagine these objects regularly collecting data, analyzing it and initiating action – unleashing a new wealth of intelligence for planning, management and decision making. If you can envision this place, you’ve understood the concept called Internet of Things (IoT).

With more physical objects and smart devices connected in the IoT landscape, the impact and value of IoT on our daily lives is quickly becoming immeasurable.

Across industry verticals, IoT presents an abundance of opportunities for innovation. With real-time data and potentially cross-domain data sharing, new business models can be created. And IoT can address both industrial and consumer needs.

Gartner forecasts that the number of connected “things” will reach 20.8 billion by 2020. That number is massive, but the potential impacts on the ways we live and do business are even more mind-boggling. IoT will change every aspect of our world.

Continue to the full article on wipro digital

Bistro Savory Wafer Snacks branding

Bistro Wafers

In collaboration with the Ziegler family who runs one of the oldest European wafer bakery London BBD developed the “Bistro Savory Wafer Snacks” product line. Originally the brand was slated for the US market, but as interest picked up in the Old Continent it has also been inaugurated to European buyers at the most reputable event the International Food Exhibition, the SIAL Paris.

At the time of its debut the Bistro Wafer line featured three flavor alternatives: Classic, Tuscan and Peppers.

Bistro Wafers flavors

Digital promotional platforms established along the brand development process include a consumer website (bistrowafers.com), a B2B site (bistrowafers.info) and dedicated social media sites for Facabook (facebook.com/bistrowafers), Instagram (instagram.com/bistrowafers), Pinterest (pinterest.com/bistrowafers).

Fabiacci branding

One of London BBD’s latest re-branding and market development project is Fabiacci that we’ve had tons of fun with. Working with products that you personally like is incredibly rewarding.

Fabiacci Wrap

The Fabiacci Food Saving Kitchen Wrap System is available now on-line at the Fabiacci Amazon store. Retail network development begins in the 1st Quarter of 2016.

Infographic: Building a Solid Business Plan

BusPlan_infogG_headerWhen starting or running a business, you must have a clear vision of your purpose and goal! You’ve heard this too, right? Writing a solid business plan however, is easier said than done. Fellows at the Washington State University have created a nice infographic which helps to identify the key components and also makes it easier to craft a scuccessfull business plan. You can download it from this link. If you need some help, just drop us a message.

The Naked Brand: The Future of Marketing

camels_playThe Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products. Check out the video link above…