In collaboration with the Ziegler family who runs one of the oldest European wafer bakery London BBD developed the “Bistro Savory Wafer Snacks” product line. Originally the brand was slated for the US market, but as interest picked up in the Old Continent it has also been inaugurated to European buyers at the most reputable event the International Food Exhibition, the SIAL Paris.
At the time of its debut the Bistro Wafer line featured three flavor alternatives: Classic, Tuscan and Peppers.
Digital promotional platforms established along the brand development process include a consumer website (bistrowafers.com), a B2B site (bistrowafers.info) and dedicated social media sites for Facabook (facebook.com/bistrowafers), Instagram (instagram.com/bistrowafers), Pinterest (pinterest.com/bistrowafers).
One of London BBD’s latest re-branding and market development project is Fabiacci that we’ve had tons of fun with. Working with products that you personally like is incredibly rewarding.
The Fabiacci Food Saving Kitchen Wrap System is available now on-line at the Fabiacci Amazon store. Retail network development begins in the 1st Quarter of 2016.
When starting or running a business, you must have a clear vision of your purpose and goal! You’ve heard this too, right? Writing a solid business plan however, is easier said than done. Fellows at the Washington State University have created a nice infographic which helps to identify the key components and also makes it easier to craft a scuccessfull business plan. You can download it from this link. If you need some help, just drop us a message.
CONTENT IS KING! You’ve heard this many times, probably too many times.
– But how about asking your customers to act?
Sometimes the trickiest part of marketing isn’t the Tweeting, blogging and Facebooking. You need an effective (i.e. killer) CTA, also known as call-to-action. The following steps provide you with a simple but very helpful guideline to this challenge: Continue reading
Larry Winget — who resists calling himself a motivational speaker — had an unconventional message for the crowd gathered at the 2014 Fast Casual Executive Summit:
The concept of “being passionate” about work, said Winget, is “a total load of crap.”
“I know people who are passionate but passionately incompetent,” he said. “Almost all of the work in the world gets done when people are not motivated.”
“We get work done because we said we would,” he said. “It’s that simple.”
Winget, who has landed on the New York Times Best Seller list no less than six times, delivered the event’s keynote address: “The cold, hard, ugly truth about success.”
Read the full article by Alicia Kelso at fastcasual.com,,,
The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Continue reading